Sales and Marketing


The Straker Sales and Marketing system guides users through the entire house sales life-cycle from marketing, prospects, reservation, contracts to legal completion. The application is sophisticated but easy to use and is designed to maximise return for minimum user effort. The system also offers the user comprehensive enquiry routines and an extensive suite of reports and statistics and analytical tools including the production of weekly management spreadsheets.

Marketing / Prospects

Marketing Prospects

Amending / viewing a prospect

An entire module is devoted to the marketing of new and PX properties, recording visitor statistics and buying profiles. Features include:

  • Comprehensive database of prospective purchasers including prospect notepad.
  • Ability to record buying profiles for each prospect and to be able to compare these against properties (new & PX) available for sale on the system.
  • Easy to use prospect notepad facility including the ability to automatically generate “tailored” correspondence to individual prospects.
  • Easy to use system in place to co-ordinate user follow-ups.
  • Users can easily send selective mail shots to prospective purchasers based on a large number of distinct criteria.
  • Facilities are in place to allow users to easily cater for repeat purchasers e.g. investors.


Sales Control System

Sales Control Panel - Development View

    Sales Control Panel - Development View

A module dedicated to help users control and co-ordinate the day-to-day tasks associated with selling houses. Features include:

  • Ability to promote from prospect to purchaser without additional re-keying of data.
  • Powerful Excel links allow users to quickly and easily set up new developments on the system.
  • Sophisticated system to control purchaser incentives, colour/range choices and sales extras.
  • The system effortlessly handles part exchange of the purchaser’s existing properties against new builds and subsequently controls the re-marketing of these PX properties themselves.

Sales Control Panel - Property View

          Sales Control Panel - Property View

  • System allows easy production of standard sales correspondence to individual purchasers as well as the ability to send mail shots to groups of purchasers based on a wide range of criteria.
  • Extensive property notepad/library records details of all movements for every property.